Billboard Explains:Rihanna Arrived At the Super Bowl

Rihanna has left fans eager for new music since the release of her most recent album, 2016’s Anti. Since then

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The star has launched her Savage X Fenty lingerie line

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Skyrocketed her Fenty Beauty makeup company and even welcomed a son with A$AP Rocky.

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The musical drought changed in the fall of 2022

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When Rihanna was announced as the halftime performer for Super Bowl LVII and the singer unveiled

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“Lift Me Up” off the Black Panther:

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Wakanda Forever soundtrack. But what will taking the stage at the big game on Sunday (Feb. 12) mean for RiRi and what will it add to her legacy?

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“Jay-Z and Roc Nation began overseeing the Super Bowl halftime show in 2020, and on average, each show costs $13 million,”

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Explains Billboard‘s Neena Rouhani. While Super Bowl performers don’t usually get paid for the gig

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They often see a huge bump in merchandise and music sales.

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